GENESIS is new fine art paint that is neither an oil nor acrylic — but an easy-to-use, revolutionary new painting systems organized and designed to free artists from the restrictions inherent in using oils and acrylics.

While very similar to oil paint in feel, opacity, translucence and application, GENESIS HEAT-SET ARTIST OILS solve the 2 key problems that discourage painting activity:

1. Set-up and clean-up
2. Drying time. (Oils are too slow and acrylics are too fast.)

How does GENESIS dry only when I want it to?

Because of GENESIS paint’s unique “drying-on-demand” formulation. All other paints dry through a process of evaporation or oxidation. This drying process can range from a few minutes (too quick at times - especially on brushes and mixing tray) to weeks or months (too slow). GENESIS will dry when exposed to a temperature of about 250ºF. For the first time, artists can control precisely when and where their paint dries by simply applying heat with our GENESIS Drying Gun or GENESIS Full Canvas Drying Box.

How long does it take to dry?

Just a few minutes. Actual drying time depends on the thickness of the paint and the surface it is being dried on.

What is the difference between GENESIS and the new water miscible oil paints?

The basic nature of the paint is different. GENESIS uses a non-drying base medium. The others are based on different chemistries requiring various amounts of evaporation drying.

Is it water-soluble? Is it water or solvent based?

GENESIS is neither water nor solvent based, but solvents may be used to thin and clean. It is not water soluble, However soap and water may be used for clean-up.

Why do you sell GENESIS in jars rather than tubes?

Messy tubes are required for paints that will dry when exposed to the air. Often, it is difficult to know exactly what the color in the tube will look like. On the other hand, jars are easier to open and allow you to see the color you are buying or storing on a shelf. Better yet, jars allow you to get at all the paint you have purchased, and can be reused to store custom blends you want to keep. Because GENESIS paint stays wet in the jar even if uncovered there’s no waste. Jars can stay uncovered and available for you to paint any time you want.

Click here for the Full Line of GENESIS Artist Colors™

Because of the very different chemical compositions, using other painting mediums with GENESIS may not get you the results you are looking for. You can experiment with combinations to see if you get the desired results. Do not blend GENESIS together with oils or acrylics.

What thinning and blending mediums can I use and what about using solvents?

We recommend you use the GENESIS Glazing, Thinning and Thick Mediums to alter the flow characteristics. For permanent thinning of the paint, the non-solvent GENESIS Thinning Mediums should be used. You can also use a solvent such as mineral spirits or turpentine for thinning purposes, but do not use traditional oil painting mediums such as linseed oil.

Is there any odor?

Great news! GENESIS paint has virtually no odor either in its wet state or as it dries.

How do you clean up?

• Palette: Just remove excess quantities of paint with a palette knife or spatula, then use a window cleaner and soft cloth to wipe the glass palette clean.

• Brushes: Since GENESIS does not dry, you do not have to clean your brushes — even if you do not paint again for months. Many artists don’t clean their brushes, particularly if they are painting with the same color! To clean, soap and warm water can be used. Some artists prefer rubbing alcohol or a solvent such as mineral spirits to clean.

Are the paints non-toxic?

YES! GENESIS paints and mediums are non-toxic and AP approved through ACMI and labeled according to ASTM D-4236. If you would like further information or a Material Safety Data Sheet, call, write or fax to the address below.

GENESIS Artist Colors™ International
The Fine Art Division of
American Art Clay Co., Inc.
6060 Guion Road
Indianapolis, IN  46254
(800) 374-1600 
Fax (317) 248-9300
Reorder No. 11919H     25M0399